Yihe Town, located in Fuling District, Chongqing, is taken as the research object, and Logistic regression model is applied to analysis the relationship between the land use pattern of cultivated land, garden land, forest land, transport land, waters and water conservancy facility land, urban village and industrial land and its influencing factors, which consists of the natural factors, economic factors and social factors. The results show that the natural factors of the town are the fundamental restrictive factors of land use patterns while the economic factors and social factors have a more and more significant impact. The regression coefficients of the nearest distance to the settlements, the river and the road are negative, which means that the land distributes near the location factors, and the effect of radius farming is significant in area with complicated geomorphology. The distance to the Lidu Industrial Park is not significant for all kinds of land use types, which means that the rapid development of the Lidu Industrial Park does not bring a big impact on the land use pattern of the town.